Private Advisor to Established Business Owners
Strategic guidance for owners carrying pressure, navigating
important decisions, and seeking experienced outside judgment.
Businesses rarely lose momentum all at once
It usually happens slowly.
Direction becomes less clear.
Positioning weakens.
Important decisions sit unresolved for too long.
This is where experience and an outside perspective help.
Where I am most useful
When the quality of the work is stronger than the visibility surrounding it.
Visibility
When a business operates at a higher level than the market's current perspectives
Position
When the business is growing, but the decision-making structure is not keeping pace.
Growth
Decisions
When too many important decisions continue sitting with one person.
When activity continues, but confidence in the direction weakens.
Direction
When proximity to the business makes it harder to evaluate clearly from inside.
Perspective
Two Ways to Engage
Private Advisory
A seven-week engagement for owners who need clearer direction, sharper positioning, and better decisions.
Business Strategy Session
A focused session for established owners who need to evaluate one issue, clarify options, and decide next steps.
Why Owners Seek My Perspective
Business ownership brings pressure, responsibility, and decisions with real weight. It also creates moments when important questions remain unresolved while the business still has to move.
My work brings practical judgment, clear thinking, and a sharper view of the issue, the options, and the next move.
Your Fractional CMO
One Priority. Ninety Days. Progress
A Fractional Chief Marketing Officer, or CMO, helps you bring order to the noise. Someone who looks at the whole picture, builds a plan, and gives your marketing real direction. You’ll know what to do, when to do it, and why.
Each 90-day cycle centers on one priority that moves your organization forward. You get focused strategy, leadership alignment, and a plan of action, without the cost of a full-time executive.
As your Fractional CMO, I:
- Define the marketing direction that supports your mission
- Build strategies and messaging that connect with stakeholders
- Translate goals into tactical plans that your team can execute
- Review data and results to guide next-phase decisions
Every engagement ends with a documented roadmap, clear outcomes, and an accountable rhythm your team can sustain.
Sound United Presents Podcast
As co-producer and host of Sound United Presents, DeShawn introduces unsung community heroes who, with quiet passion,
are making an impact in the Mahoning Valley.