DeShawn Scott, PCM®
Private Advisor to Established Business Owners
Strategic guidance for owners carrying pressure, navigating
important decisions, and seeking experienced outside judgment.
Decide which opportunities deserve your time and money.
You want the business to grow. What’s less obvious is whether to pursue different customers, strengthen how you present your business, change where you market, hire, or improve how the business is run. A business strategy puts those choices in order and connects them to what you want the company to earn and become.
I help you weigh the potential return, the risks, and what your business can realistically take on. You get a recommendation on what to pursue first adn what needs further consideration before you commit.
When Owners Bring Me In
When too few potential customers know about your work.
Visibility
When customers don't see the full value of your business.
Position
When growth outpaces how your business makes decisions.
Growth
Decisions
When too many decisions wait for your attention.
When you’re busy but unsure what to focus on next.
Direction
When you’re too close to the business to judge it clearly.
Distance
Two Ways to Engage
Private Advisory
A seven-week engagement for business owners deciding which growth opportunity is worth investing in.
Strategy Session
For established owners who need one focused conversation around a specific decision, challenge, or opportunity.
Why Owners Seek My Perspective
You want to grow your business and make the investment worthwhile. But you don't have the time to figure out every answer. You may be unsure where to start, tired of advice that does not fit your business, or worried about making a costly mistake.
I help you identify where you could earn more, assess what pursuing that opportunity would require, and decide whether it deserves your time and money.
My judgment draws on experience running businesses, professional marketing experience, and an understanding of technology, competition, and customer demand. You get a direct recommendation on what to pursue, what could get in the way, and what to do first.
Your Fractional CMO
One Priority. Ninety Days. Progress
A Fractional Chief Marketing Officer, or CMO, helps you bring order to the noise. Someone who looks at the whole picture, builds a plan, and gives your marketing real direction. You’ll know what to do, when to do it, and why.
Each 90-day cycle centers on one priority that moves your organization forward. You get focused strategy, leadership alignment, and a plan of action, without the cost of a full-time executive.
As your Fractional CMO, I:
- Define the marketing direction that supports your mission
- Build strategies and messaging that connect with stakeholders
- Translate goals into tactical plans that your team can execute
- Review data and results to guide next-phase decisions
Every engagement ends with a documented roadmap, clear outcomes, and an accountable rhythm your team can sustain.
Sound United Presents Podcast
As co-producer and host of Sound United Presents, DeShawn introduces unsung community heroes who, with quiet passion,
are making an impact in the Mahoning Valley.